Lots of new items for 2018 are in stock and arriving every week and you can make them a special treat for your little! Shop our new pull toys, rockers and plush bags!

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Custom Baby Toys

Make your baby's first toy special. One of life's greatest pleasures is making a connection with your baby by giving them the stuffed animal that they cling to first. These are the ones that are cherished most and ultimately become heirloom gifts that they keep for years.

At Hallmark Baby, we have our designers create plush toys for newborns, gift boxes for baby showers, wooden pull toys that have that classic appeal, everything to make your baby’s first few years special. Many of these wooden and plush baby toys can be personalized with custom stitching and etched designs for just a few dollars and can be delivered in just days. The stitched fonts we offer are exclusive to Hallmark, created by our seasoned team of studio lettering artists. Even better, you can put almost any baby toy you purchase in a premium gift box with a color theme and wrapped up in a grosgrain ribbon with a bow on top.

New baby toy designs are arriving all the time, so check back often to shop. Our artists are dedicated to crafting the softest stuffed animals, the most unique wooden pull toys and so much more. There's much more coming, so don't forget to join our preferred customer list for the latest discounts and product news, delivered weekly!