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Shop All Newborn Baby Essentials

It’s amazing how many things new little people require! But that’s kind of the fun part, isn’t it? Selecting that perfect first onesie, that super soft first sleeper, that adorable first hat, that luscious first baby blanket. Hallmark Baby is here for all of these sweet things and more to help you prepare for your special little someone. Our baby layette set features all the best basics in top quality cotton fabrics and colors and styles that will melt your heart. Our artists put a ton of love into creating this newborn layette collection we hope you will love.

One of the best parts of most of our layette pieces? Personalization! We know that for many people, these very first little pieces become heirlooms you’ll want to treasure forever. You can make many of these pieces extra special when you add your own custom message, or baby’s name or a special date in custom embroidery to our gifts and garments.

Whether you’re selecting pieces for your own little bundle of joy or you’re looking for the absolute best baby gift, we hope you find it here in our new newborn baby essentials collection.